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 Marketing and SEO (Search Engine Optimisation) Minimize

What is Search Engine Optimisation (SEO)?
This is the process of ensuring that a website is fully accessible by search engine spiders and meets search engine algorithm criteria (such as content theme, relevancy and links from other sites) in order to be favourably ranked in relevant search results.

There are many factors to address in order to optimise a website for search engine placement. At the planning stage we will tell you about what we do to ensure the pages of your website achieves high ranking with search engines so that your website is found by visitors looking for you.

We will cover this discipline at all stages of the website development:

  • as part of the build
  • as a discipline you need to understand when writing your website content
  • as part of our ongoing support to keep your website fully optimised

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Charitable web sites are finding themselves competing with commercial sites for good search engine positions. They are attracting users who have high expectations about a web sites professionalism and usability. They need to make the same kind of investment in marketing and search engine optimisation a non chartible web site would if they intend to get their voice heard online. ... read more

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